Flinders Outlaw
The Task:Develop an engaging, regionally inspired e-commerce presence for Flinders Outlaw — a North and West Queensland clothing brand representing the untamed spirit of the outback. The goal was to create a Shopify store that reflected the brand’s adventurous personality while being easy for the team to manage day-to-day. Working from an existing Shopify theme, we customised the design to align with their brand identity and tone, while also helping refine the copy and page content to better capture the voice of the region and connect with their audience.
The Solution
We approached the Flinders Outlaw project with a focus on balancing regional identity and modern design. Using Shopify as the foundation, we began by customising a theme to better reflect the brand’s rugged, adventurous personality. While the base theme provided structure, every visual and layout choice was adjusted to align with the client’s brand — from typography and colour palette to product presentation and lifestyle imagery. The result is a store that feels uniquely local while maintaining the polish of a professional e-commerce experience.
Beyond design, we collaborated closely with the client on copywriting and content development. Each page was refined to capture the brand’s voice — grounded, bold, and proud of its North and West Queensland roots. Together, we crafted messaging that celebrates the region’s landscapes, people, and spirit, while clearly communicating product details and calls to action.
The site was built to be easy for the Flinders Outlaw team to manage independently, allowing them to update products, imagery, and stories as the brand grows. The end result is a distinctive Shopify store that embodies the outback lifestyle — approachable, adventurous, and unmistakably regional.
