Mark James Hair Studio

The Solution

This project was truly a dream job. Having worked on the old website for years, I had a clear vision of what needed fixing, and I knew the best way to address those issues was by starting fresh. We decided to ditch the page builders and went with a custom theme instead. Mark’s brand is strong, and he has a precise vision for his desired vibe. I drew a lot of inspiration from luxury brands that exude “If you have to ask the price, you can’t afford it” vibes. This wasn’t because Mark’s price point is high but because he’s about bringing luxury to the people.

From the moment we started brainstorming, it was clear that Mark valued quality and attention to detail. This allowed me to explore sophisticated design elements and a sleek, minimalist aesthetic. The goal was to create a website that looked high-end and provided a seamless user experience. Each element was carefully considered, from the typography to the colour palette, ensuring that everything aligned with Mark’s vision of understated elegance.

I love this project most because Mark is an ongoing client. We’ve worked together for a long time, and both of us understand that this isn’t the final iteration of the site. We’re both excited to launch it, watch it evolve, and adapt to the market as we go. This continuous collaboration means that we can stay ahead of trends and consistently improve the site based on user feedback and changing market dynamics.

Throughout the design process, I focused on a clean and uncluttered layout, allowing the brand and the products to speak for themselves. High-quality images, ample white space, and intuitive navigation were key design components. We wanted users to feel a sense of luxury and sophistication from the moment they landed on the homepage, reinforcing the brand’s message and creating a memorable experience.

Working with Mark has been incredibly rewarding. His clear vision and trust in my expertise have allowed us to create something truly special. The new website meets his expectations and sets a new standard for what a luxury brand can achieve online. As we continue to refine and enhance the site, I am confident that it will remain a powerful tool for connecting with customers and showcasing the best of what Mark’s brand offers.

In the end, this project was about more than just building a website; it was about creating a digital embodiment of Mark’s brand philosophy. The journey has been challenging yet fulfilling, and I am excited to see where it takes us next.