The Dogfather
The Task:Create a modern, fresh, and inviting website that was easy for clients to navigate and easy for the team to update.
The Solution
We began by softening The Dogfather’s brand to make it feel more approachable, friendly, and reflective of the client’s personality. Through updated colours, modern typography, and a clean layout, the new website feels welcoming and easy to navigate — helping potential clients instantly connect with the business.
From there, we worked closely with the client on sitemapping and content development. Together, we identified the key pages and user journeys that would best communicate their services, experience, and philosophy around dog training. This collaborative approach ensured every page had a clear purpose, guiding visitors from first impression through to enquiry.
To reinforce the personality of the brand, we developed customised illustrations and subtle visual touches throughout the site. These details helped differentiate The Dogfather from competitors, making the brand more memorable and consistent across digital and print.
Built in WordPress with a flexible, easy-to-update structure, the final site gives the client full control over their content without needing ongoing developer input. The end result is a modern, approachable online presence that perfectly balances professionalism, warmth, and individuality — creating a strong foundation for The Dogfather’s continued growth.
