C&R Consulting
The Task:Expand on a concept and create a fully fledged websites that takes UX and SEO into consideration.
The Solution
Building on the initial concepts developed by C&R Consulting in collaboration with Vetta, my role was to take a strong creative direction and translate it into a fully realised, high-performing website. This involved expanding the approved concept into a complete design system, developing additional page layouts, and ensuring the visual language remained consistent and purposeful across the entire site.
From a user experience perspective, the site was structured to be clear, intuitive, and easy to navigate, with careful attention paid to information hierarchy, content flow, and accessibility. Page layouts were refined to guide users naturally through the site, supporting both discovery and conversion without unnecessary friction.
Alongside the design work, the build was approached with SEO and long-term maintainability in mind. The site was developed within a flexible CMS, allowing the client to easily manage and update content internally. Clean, semantic markup, considered page structure, and performance-focused development practices were used to support search visibility and scalability over time.
The end result is a cohesive, robust website that honours the original creative vision while delivering a practical, user-focused and search-friendly digital presence — one that the client can confidently grow and evolve as their business develops.